Aruba, a wireless networking division of Hewlett Packard, activated its partnership with the Birmingham 2022 Commonwealth Games in late June through an online video series called ‘Connected’ which featured UK comic Guz Khan teamed up with company to help ‘Khan-nect’ the Games. The three episode, long-form series follows the adventures of Guz Khan, whose… Continue reading Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022
Tag: Long Form Video
Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
At the start of January German sportswear giant Adidas launched a new running campaign promoting its iconic Adistar trainer/sneaker called ‘The Long Slow Run’ fronted by long distance runner and mental health advocate Jake Tyler who stars in a 60-minute online film showcasing the art and rhythm of the long, slow run. Tyler, who… Continue reading Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
Adidas Promotes ZX 2K Boost Via 12-Hr ‘The ZXience Network’ ASMR Long Form Film
A new Adidas digital initiative blends the surreal and the sneaker in an absurd, artistic Autonomous Sensory Meridian Response (ASMR) campaign based around a 12-hour online video for its new ZX 2K BOOST shoe. Created by agency Johannes Leonardo and titled ‘The ZXience Network’, the video includes odd, diverse clips – from face painting… Continue reading Adidas Promotes ZX 2K Boost Via 12-Hr ‘The ZXience Network’ ASMR Long Form Film
Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
The NFL’s first ever one-handed player stars in Gillette’s new football-season commercial: the spearhead of a campaign that aims to redefine the brand’s 30-year-old ‘The Best a Man Can Get’ tagline. Gillette chose rookie linebacker Griffin as the face of its new initiative that refreshes the brand’s long familiar ‘The Best A Man Can… Continue reading Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
Sprite’s Live Experiential #FirstHomeGame For LeBron
NBA sponsor Sprite capitalizes on the excitement surrounding Lebron James’ Cleveland homecoming with ‘First Home Game’ – a live experiential event that it turned into traditional advertising and social content and linked to an on-pack product promotion. The event, which was held on the Patterson Park basketball courts where LeBron first discovered his passion… Continue reading Sprite’s Live Experiential #FirstHomeGame For LeBron
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
