During the 24 October NFL game between the Chicago Bears and the New England Patriots, a Gillette marketing stunt saw the Gillette Stadium temporary rebranded the GilletteLabs Stadium for the league’s first live broadcast mixed-reality commercial promoting the P&G brand’s GilletteLabs line of heatable razors (which range from $150 to $170) and feature exfoliating bar… Continue reading Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
Tag: Gillette
Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its new razor with a dynamic billboard execution featuring global ambassador Raheem Sterling. The 3D outdoor ad, which sees the England and Manchester City FC star… Continue reading Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling
Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz and Harry Pinero to launch #WrightysMoChallenge to raise funds and awareness for Movember. Every November, Movember (the men’s health charity focusing on mental wellbeing, suicide prevention, prostate cancer,… Continue reading Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
As the 2021 NFL Draft kicked off on 30 April NFL sponsor Gillette celebrated the event’s return to its original in-person format after the previous year’s pandemic-enforced virtual event through a comic campaign built on the idea that it’s more important than ever for first round prospects to look their best when their name is… Continue reading Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
Gillette UK Rolls Out Paul O’Connell’s ‘Made Of What Matters’ To Leverage Premiership Rugby Restart
To leverage the #RugyRestart, Gillette UK has rolled out a commercial featuring rugby legend Paul O’Connell which first aired in Ireland on Father’s Day. A day ahead of the 14 August Premiership Rugby restart, the ad was amplified across the men’s personal care’s UK digital and social channels. The former Ireland and Lions… Continue reading Gillette UK Rolls Out Paul O’Connell’s ‘Made Of What Matters’ To Leverage Premiership Rugby Restart
Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative
Early February 2020 saw Gillette roll out a new UK campaign fronted by Manchester City forward and Gillette Global Ambassador Raheem Sterling to launch an initiative which aims to use football as a platform to inspire and mentor the next generation of men called ‘Made Of What Matters’. The project aims to inspire the… Continue reading Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative
Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
The NFL’s first ever one-handed player stars in Gillette’s new football-season commercial: the spearhead of a campaign that aims to redefine the brand’s 30-year-old ‘The Best a Man Can Get’ tagline. Gillette chose rookie linebacker Griffin as the face of its new initiative that refreshes the brand’s long familiar ‘The Best A Man Can… Continue reading Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
Neymar Jr Addresses His World Cup Fake Injury Antics In Brazilian ‘A New Man Every Day’ Campaign
Neymar Jr directly addressed criticism of his on-pitch theatrics and injury exaggerations in a new Brazilian campaign for Gillette called ‘Um Novo Homem Todo Dia (A New Man Every Day)’. The campaign is half mea-culpa, half defence as the PSG and Brazilian forward confesses that some of his antics during the World Cup in… Continue reading Neymar Jr Addresses His World Cup Fake Injury Antics In Brazilian ‘A New Man Every Day’ Campaign
Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
While debate continues as to whether eSport is really sport, Gillette makes its stance clear in a February ‘Chasing Their Best’ campaign leveraging its recent Team SoloMid (TSM) sponsorship. The P&G personal care brand’s message is clear, eSports athletes are just that – athletes. The TSM activation, which aims to highlight the brand’s… Continue reading Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
Gillette Activates Lions Link (& Leverages RBS 6 Nations Excitement) Via North-fronted ‘The Honest Player’ Short Film
To activate its partnership with the British & Irish Lion and leverage wider rugby interest around the 6 Nations Gillette launches a short film featuring Lions and Wales star George North called ‘The Honest Player’. The campaign focuses on the vital importance of preparation and precision – common values shared by Gillette, the Lions… Continue reading Gillette Activates Lions Link (& Leverages RBS 6 Nations Excitement) Via North-fronted ‘The Honest Player’ Short Film
Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016
Gillette rolls out a global ‘Perfect Isn’t Pretty’ film showcasing its elite athlete ambassador talent in training mode a month before the Olympic Games start in Rio The aim of the campaign from the world’s biggest male grooming brand is to salute the arduous journey and tough training regimes going on away from the… Continue reading Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016
