The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’. The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team
Tag: Activation
Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
The NFL’s first ever one-handed player stars in Gillette’s new football-season commercial: the spearhead of a campaign that aims to redefine the brand’s 30-year-old ‘The Best a Man Can Get’ tagline. Gillette chose rookie linebacker Griffin as the face of its new initiative that refreshes the brand’s long familiar ‘The Best A Man Can… Continue reading Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
The 2018 NBA All-Star Weekend took place 16 to 18 February and, as well as seeing Team LeBron (East) edge Team Stephen (West) 148 -145, plenty of sport marketing and sponsorship innovation. Brands leveraged their sponsorship of the All-Star Weekend with a mixture of immersive spaces, pre- and post-game experiences. Here are our… Continue reading 2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
