The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’. The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team
Tag: Portugal Football Federation
Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
Leveraging spiking soccer interest ahead of the FIFA World Cup, Portuguese national team sponsor activates its rights with a new offer based campaign called “Ser Titular Não Custa” (Being a first team player is not difficult”). The tagline – being a first team player is not difficult in Portugal – reflects the campaign offer within… Continue reading Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
