BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team

The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’.   The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team

LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

A team of athlete ambassador super stars from the world of women’s soccer linked up with The LEGO Group to champion the way that girls play on and off the pitch in an initiative called ‘Play Unstoppable’.   Players from leagues and countries across the globe – including former USA Women’s team Captain Megan Rapinoe,… Continue reading LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup

Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup

TAB Helps Prepare The Country For The Football World Cup In New Campaign Via Chemistry

It might be rugby that dominates the New Zealand sporting landscape, but now that the Black Ferns have retained the Women’s World Cup, TAB changed the focus to football with a campaign looking forward to the 2023 FIFA Women’s World Cup with a campaign called ‘It’s Football Time’.   The marketing burst, created and executed… Continue reading TAB Helps Prepare The Country For The Football World Cup In New Campaign Via Chemistry