Argentinian oil and gas company YPF, an official sponsor of the Argentine Football Association / Asociación del Fútbol Argentino (AFA), leveraged the tie-up around the FIFA 2023 Women’s World Cup through a campaign inspiring the next generation called ‘Future Idols’ YPF teamed up with the team and agency BBDO Argentina to launch a pioneering initiative… Continue reading YPF Shatters Female Football Stereotypes Via ‘Future Idols’ Poster Collection
Tag: Women’s National Team
Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The Game’ campaign fronted by star midfielder Julia Grosso which sought to build support for the side during FIFA’s 2023 Women’s World Cup and reinforce the banking… Continue reading Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team
The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’. The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team
Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly the grassroots game. Through its sponsorship of the Football Association of Ireland (FAI), which was unveiled in October 2021, Cadbury is an official partner of… Continue reading Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
The defending World Cup champ and the world number one ranked team for the greater part of 30 years, the US Women’s National Team can make it look easy. A new media partnership with USA Today offered fans a chance to find out whether it really is. Early June saw the newspaper publisher… Continue reading USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
