A team of athlete ambassador super stars from the world of women’s soccer linked up with The LEGO Group to champion the way that girls play on and off the pitch in an initiative called ‘Play Unstoppable’. Players from leagues and countries across the globe – including former USA Women’s team Captain Megan Rapinoe,… Continue reading LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’
Tag: Study
Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies to get moving The campaign, created with agency Lampoon Group, sees the nation’s favourite reality renovation show foreman (widely known as ‘The Blockinator’) seek to encourage… Continue reading ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
With under 100 sleeps to go before 2020 Tokyo Paralympics, UK bed retailer Dreams launched a new campaign built around athlete bedtime routines and fronted by two new ParalympicGB ambassadors – Ali Jawad and Jordanne Whiley – which activated its partnership with team ParalympicGB ahead of the Games. The activation was based around Dreams… Continue reading Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
ASICS ‘Run To Feel’ Initiative Leverages Global Running Day & Running’s Pandemic Boom
During lockdown running all across the world has spiked and to help maintain this rise in running, ASICS launched an initiative called ‘Run To Feel’ which seeks to support runners and help them stay active and connected through a series of linked new initiatives fronted by a new campaign. The project was launched with… Continue reading ASICS ‘Run To Feel’ Initiative Leverages Global Running Day & Running’s Pandemic Boom
Puma/One8 & Virat Kohli Urge Indian Youngsters To ‘Come Out And Play’ Via Online Contextual Spots
A new multi-phase campaign for Puma|One8 sees national cricket team captain and icon Virat Kohli promote a message encouraging youngsters in India to incorporate more sport, exercise and play into their daily lives. The digital #ComeOutandPlay campaign for One8, an athleisure brand created as a partnership between Kohli himself and the sports lifestyle brand… Continue reading Puma/One8 & Virat Kohli Urge Indian Youngsters To ‘Come Out And Play’ Via Online Contextual Spots
Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
Ford Motor Company’s ‘Performance’ division aimed to make its racing activities more relevant to the ordinary person on the street and its Brain-Scanning Helmet project is part of its drive to understand everyday consumers and explore how and where motorsports can fit in to their lives. The initiative, called “The Psychology Of Performance”, saw… Continue reading Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
