During mid-April, sports performance brand Under Armour (UA) unveiled a new ‘Live In UA’ brand platform tailored exclusively for the Australian market marking a pivot in Under Armour’s design, marketing strategy and creative approach by championing a fusion of functionality and fashion to meet the demands of today’s active lifestyle. Objective The brief was to… Continue reading Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign
Tag: Athleisure
Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
Global sportswear brand Champion launch a Pride linked campaign in late February across Australia and New Zealand which was called ‘The Game is Not Over’ and which sets out to empower voices within the LGBTIQA+ community. The campaign aims to simultaneously celebrate the equality progress that society has made, while also raising awareness that… Continue reading Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal
A Spring 2022 campaign for athleisure brand Lacoste’s summer range, called ‘Go For Lacoste’, revolves around how very different people – from different generations, genders and walks of life – all wear the very same clothing to drive home the brand’s for everyone, mass appeal. The aim of the campaign is to appeal to… Continue reading ‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal
Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
At the start of August, athletic wear brand Lululemon launched a multi-channel ‘Being Well’ campaign promoting its new menswear collection which drew from Oscar Wilde. Devised to attract more men to the retailer, the poetic creative quotes sections from Wilde’s Selfish Giant short with copy stating ‘My own garden is my own garden” as… Continue reading Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
Reebok Rolls Out ‘Reconnect’ Campaign: Its First Creative From New Designer Jean-Raymond’s In-House Unit
Mid-June saw Reebok roll out the first creative under its new brand direction with the release of a 12-minute launch film in a new video series called ‘Reconnect’ built literally and figuratively around exploring forward movement. Pitched as the first step in Reebok’s new creative direction, the long-form, multi-chapter video was directed by Creative… Continue reading Reebok Rolls Out ‘Reconnect’ Campaign: Its First Creative From New Designer Jean-Raymond’s In-House Unit
Stade Français Paris Teams Up With K-Way For Colourful Lifestyle Collection
Late March saw French rugby union giant Stade Français formalise its partnership with the athleisure brand K-Way to launch a collaborative capsule collection led by a trio of lifestyle products in the iconic pink colour scheme of the Paris-based TOP 14 club. The limited edition ‘Le Vrai’ capsule collection is based around a trio of… Continue reading Stade Français Paris Teams Up With K-Way For Colourful Lifestyle Collection
Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
French sports and leisurewear brand Lacoste teamed up with Polaroid in mid-March to launch joint campaign with distinct 1970s styling to focus on seeing life in glorious technicolour. The clothing company, which was founded in the tennis space, teamed up with Polaroid for a doubles campaign which adds a touch of energy and joy… Continue reading Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
ANZAC Sports Retailer The Iconic Launches Interactive YouTube ‘Blue Button’ Purchasing Campaign
The Iconic, a leading sports and leisurewear retailer in Australia and New Zealand, launched an interactive campaign called ‘Hit The Blue Button’ in collaboration with Google, The Glue Society and Revolver Sydney. This creative campaign, launched on 9 February, is one of the early sports-related examples of using a new YouTube ad extension which… Continue reading ANZAC Sports Retailer The Iconic Launches Interactive YouTube ‘Blue Button’ Purchasing Campaign
Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range
The New Year saw Adidas set out to smash stereotypes surrounding the perfect fitness body type by designing a new, inclusive sizing range for women all different shapes, lumps and bumps and promoting it through an integrated ‘Reimagine Sport’ campaign. Developed in harness with regular agency Iris, the initiative and the range essentially sets… Continue reading Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range
Adidas Originals Ties Up With TFL On A Limited Trainer Range Celebrating The Oyster Card’s 15th Birthday
Adidas Originals and Transport for London (TFL) linked up to mark the 15th birthday of the transport network’s iconic Oyster travel card with a set of three commemorative trainers. The three bespoke models – all of which are branded with the iconic London tube roundel logo – are on sale until 10 November. … Continue reading Adidas Originals Ties Up With TFL On A Limited Trainer Range Celebrating The Oyster Card’s 15th Birthday
Converse Follows ‘One Star Hotel’ With ‘Chuck Stop’ Pop-Up Coffee Shop For Latest London Sneaker Drop
The Nike owned athleisure footwear brand set up a pop-up coffee shop, called ‘Chuck Stop’, to reward the sneaker community and celebrate the launch of the new Off-White Chuck 70. Converse created the pop-up as the centrepiece of a one-day event, held on 13 October near London’s Oxford Street. It was an experience… Continue reading Converse Follows ‘One Star Hotel’ With ‘Chuck Stop’ Pop-Up Coffee Shop For Latest London Sneaker Drop
