The start of March, saw Puma launch a year-long campaign called ‘She Moves Us’ which seeks to inspire women worldwide in 2021 and which is fronted by new brand ambassador Dua Lipa. Fronted by the singer/songwriter, the marketing initiative spans videos, talks and interviews with female ambassadors and is led by a hero spot… Continue reading Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
Tag: Performance
Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range
The New Year saw Adidas set out to smash stereotypes surrounding the perfect fitness body type by designing a new, inclusive sizing range for women all different shapes, lumps and bumps and promoting it through an integrated ‘Reimagine Sport’ campaign. Developed in harness with regular agency Iris, the initiative and the range essentially sets… Continue reading Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range
BMW Presents Performance Shorts & Floating Pavilion
Mid February saw official London 2012 automotive partner BMW roll out two further elements of its Olympic activation programme. Firstly, the premium car maker has unveiled plans for a show room pavilion to be positioned at the heart of the Olympic Park on an elevated site above the Waterworks River, between the Olympic Stadium… Continue reading BMW Presents Performance Shorts & Floating Pavilion
Powerade Sponsors FourFourTwo Web Spin-Off
Coca-Cola performance drink Powerade has linked with UK-based football magazine FourFourTwo to sponsor the launch of a spin-off website that aims to help amateurs improve their skills. Another element in Powereade’s growing move into football sponsorship, the deal sees the Haymarket owned brand launch its Performance website – which provides professional level advice… Continue reading Powerade Sponsors FourFourTwo Web Spin-Off
