Reebok ‘Radicalm’ Short Film Continues To Hone The Brand’s Fresh New Female Focused Direction

The final week of October saw Reebok release a film called ‘Radicalm’ which promotes its new women’s collection and continues its new brand direction.   Created in-house an posted across Reebok’s online platforms from 19 October, the short film features musician Joyce Wrice and entrepreneur Candice Craig and explores the concept of ‘Radical Calmness’ –… Continue reading Reebok ‘Radicalm’ Short Film Continues To Hone The Brand’s Fresh New Female Focused Direction

Lacoste Hosts Stylish Urban Tennis Match for L1212 Fragrance Launch Campaign

A playful new campaign from Lacoste for its new unisex L1212 fragrance seeks to reflect the essence of the brand and the diversity of its consumer base as seen through the lens of an urban tennis match.   The campaign for the sports, leisurewear and fashion brand – associated closely with tennis and best known… Continue reading Lacoste Hosts Stylish Urban Tennis Match for L1212 Fragrance Launch Campaign

Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range

The New Year saw Adidas set out to smash stereotypes surrounding the perfect fitness body type by designing a new, inclusive sizing range for women all different shapes, lumps and bumps and promoting it through an integrated ‘Reimagine Sport’ campaign.   Developed in harness with regular agency Iris, the initiative and the range essentially sets… Continue reading Start Of 2020 Sees Adidas Women Roll Out ‘Reimagine Sport’ To Promote New Inclusive Range