In Mid-May, sportswear brand Puma launched an Australian strand of its global ‘She Moves Us’ brand platform in the form of a ‘Fearless Podcast Series’ which challenges gender inequality in Australian sport. Setting out to highlight the female perspective in a male dominated industry, the Australian podcast aims to fuel conversations about gender in… Continue reading Puma ‘Fearless Podcast Series’ Challenges Gender Inequality In Australian Sport
Tag: #SheMovesUs
Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
The start of March, saw Puma launch a year-long campaign called ‘She Moves Us’ which seeks to inspire women worldwide in 2021 and which is fronted by new brand ambassador Dua Lipa. Fronted by the singer/songwriter, the marketing initiative spans videos, talks and interviews with female ambassadors and is led by a hero spot… Continue reading Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
