Young Spanish tennis sensation Carlos Alcaraz beat former champion Novak Djokovic to win Wimbledon and serve up a new Gen Z era in tennis marketing as tournament partners and personal sponsors activated around the 20-year-old’s victory. After winning a titanic struggle with Djokovic on 16 July and lifting his second Grand Slam, a range… Continue reading Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era
Tag: BMW
BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports players’ mental health and promote its BMW M3 Competition Saloon. The partnership activation sets out to support eSports stars embrace the importance of work/life balance and… Continue reading BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
‘Marginal Gains’ is one of the sporting world’s buzzwords de jour and BMW has jumped on bandwagon by taking its England Rugby partnership to the next level by introducing a range of ‘RU’ mouth guards for players. In a witty, slightly droll campaign fronted by England Rugby captain Chris Robshaw through a YouTube video,… Continue reading Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
BMW Releases ‘The Road To Twickenham’ Fan Road Movie
Official Rugby Football Union (RFU) auto sponsor activates its partnership at the start of the 6 Nations by launching a new film called ‘The Road to Twickenham’. Told through the eyes of a fan, this is part ‘road trip movie’ and part ‘rugby pilgrimage’. Opening with a shot on a dark country road,… Continue reading BMW Releases ‘The Road To Twickenham’ Fan Road Movie
BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
BMW’s ‘Springboks Challenge’, an in-stadium ‘speed’ and ‘strength’ experience aiming to bring alive BMW’s performance attributes through its position as the official vehicle supplier to the South African Rugby Union. The objective is to reinforce the German car brand’s ‘Ultimate Performance in Every Move’ message in an innovative way and thus the campaign was… Continue reading BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
BMW RFU SweetChariot Comp Drives Rugby Fans Home
As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to its multi-platform ‘Sweet Chariot’ campaign. Building on the Twickenham-based team’s ‘Swing Low,, Sweet Chariot’ anthem, a home crowd favourite that was originally an historic American… Continue reading BMW RFU SweetChariot Comp Drives Rugby Fans Home
MINI Britalian Job Short Film Pushes Team GB Partnership
To promote its partnership with Team GB and Paralympic Team GB, MINI has released a short film called ‘Britalian Job’ which updates the classic 1969 movie by bringing its spirit to London 2012. The film stars several British sporting legends attempting to track down a motorcycle-riding thief who has stolen Olympic gold medals,… Continue reading MINI Britalian Job Short Film Pushes Team GB Partnership
BMW, Mulberry & Deutsche Bank @ Frieze Art Fair NYC
Early May saw the inaugural Frieze New York art fair take place in the unique setting of Randall’s Island Park (overlooking the East River) with interesting backing from Deutsche Bank, BMW and Mulberry. Frieze NY received backing from several sources, including BMW and Mulberry, but Deutsche Bank is the main sponsor of the show… Continue reading BMW, Mulberry & Deutsche Bank @ Frieze Art Fair NYC
BMW Presents Performance Shorts & Floating Pavilion
Mid February saw official London 2012 automotive partner BMW roll out two further elements of its Olympic activation programme. Firstly, the premium car maker has unveiled plans for a show room pavilion to be positioned at the heart of the Olympic Park on an elevated site above the Waterworks River, between the Olympic Stadium… Continue reading BMW Presents Performance Shorts & Floating Pavilion
BMW Launches London 2012 Olympic iPad Magazine
The latest phase of BMW’s London 2012 sponsorship activation sees the upmarket car brand launch in innovative (and free) Olympic iPad magazine app. The tier-one sponsor of the London Games has unveiled a free interactive magazine app, created by Partners Andrews Aldridge, which features a range of exclusive content. Olympic rower James Cracknell… Continue reading BMW Launches London 2012 Olympic iPad Magazine
BMW & Guggenheim Link On Sustainable Urban Lab
BMW has joined with the Guggenheim Foundation to collaborate on a public think tank syle project called, somewhat unimaginatively The BMW Guggenheim Lab. The venture aims to research and explore the future of sustainable living. The initiative is essentially a mobile laboratory cum community centre which will travel to nine major cities worldwide… Continue reading BMW & Guggenheim Link On Sustainable Urban Lab
