Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
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BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports players’ mental health and promote its BMW M3 Competition Saloon. The partnership activation sets out to support eSports stars embrace the importance of work/life balance and… Continue reading BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
