Mini USA linked with with Paper Magazine on a digital campaign called #DoItForTheDrive which celebrated International Women’s Day 2020 by telling the story of the 1962 Tulip Rally adventure of legendary female rally driver Pat Moss. Moss, whose family were all successfully racing drivers, delivered the first ever rally victory for Mini. A… Continue reading Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020
Tag: MINI
MINI Britalian Job Short Film Pushes Team GB Partnership
To promote its partnership with Team GB and Paralympic Team GB, MINI has released a short film called ‘Britalian Job’ which updates the classic 1969 movie by bringing its spirit to London 2012. The film stars several British sporting legends attempting to track down a motorcycle-riding thief who has stolen Olympic gold medals,… Continue reading MINI Britalian Job Short Film Pushes Team GB Partnership
