GoDaddy UK marked its Official Partnership with Team GB ahead of the Olympic Games in Tokyo through a PR and social media campaign running under the #ChampionTheJourney hashtag which focuses on small and medium sized businesses by supporting entrepreneurial Team GB athletes who are also involved in an SME. The partnership unveiling #ChampionTheJourney campaign… Continue reading GoDaddy’s Cheavon Clarke Led #ChampionTheJourney Campaign Leverages Team GB Tie-Up To Support SMEs
Tag: BOA
BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
The ‘I Am Team GB’ initiative, launched in tandem by Team GB, the British Olympic Association (BOA) and Official Mobility Partner Toyota, culminated on Saturday 24 August with the Nation’s Biggest Sports Day: a day of sport and physical activity including over 400 events across the UK. The Nation's Biggest Sports Day kicks off tomorrow! It's… Continue reading BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
Major League Baseball (MLB) sponsor Bank Of America extends its ongoing #MLBMemoryBank activation (and leverages postseason excitement) with a CSR strand based around an initial hidden camera school stunt and a subsequent class VIP trip to see the Orioles in action. The campaigns is fronted by Orioles All-Star Adam Jones and is led by… Continue reading ‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Team GB primary sponsor Nissan UK’s #DoItForUs sees the car company have some fun with its Olympic/Paralympic team activation by spoofing British sports stars with over-the-top, absurd sponsorship requests. Before they left for Brazil, the prank saw Nissan bring a team of GB stars together and filmed them on hidden cameras as they attempted… Continue reading Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Team GB Sponsor Aldi Releases Athlete/Farmer Rio Spot & Extends To Tokyo 2020
German discount supermarket chain Aldi has launched a ‘Championing Great Britain’ TV spot to activate its Team GB sponsorship ahead of the Rio Olympics and mark signing a partnership extension to Tokyo 2020. The commercial, which debuted on 11 July ITV between flagship (and very British) soap operas Emmerdale and Coronation Street, shows it support for… Continue reading Team GB Sponsor Aldi Releases Athlete/Farmer Rio Spot & Extends To Tokyo 2020
Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
Panasonic aims to celebrate the fans and whip up support for Team GB ahead of Rio 2016 with an athlete ambassador fronted campaign called ‘Superfans’. Led by Olympic gold medallist Amy Williams, the long-term official partner to the British Olympic Association (BOA) is rolling out a multi-media campaign The activation is spearheaded by a… Continue reading Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
One of many Olympic Games commercial partners activating around the one year to go until the start of Rio 2016, discount grocer Aldi ramps up its Team GB sponsorship with a countdown campaign and a new web TV channel showing just what British Olympians eat. As the German-based supermarket aims to strengthen its British… Continue reading Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
MINI Britalian Job Short Film Pushes Team GB Partnership
To promote its partnership with Team GB and Paralympic Team GB, MINI has released a short film called ‘Britalian Job’ which updates the classic 1969 movie by bringing its spirit to London 2012. The film stars several British sporting legends attempting to track down a motorcycle-riding thief who has stolen Olympic gold medals,… Continue reading MINI Britalian Job Short Film Pushes Team GB Partnership
Adidas & Next Logos On Team GB’s London 2012 Scarf
As part of its patriotic supporter themed ‘Our Greatest Team’ campaign, the British Olympic Association has launched the official London 2012 Team GB scarf. The wider campaign’s aim is to engage the nation, build momentum towards the Olympics and inspire British athletes to success. The objective of this element is that the scarf will… Continue reading Adidas & Next Logos On Team GB’s London 2012 Scarf
