GoDaddy UK marked its Official Partnership with Team GB ahead of the Olympic Games in Tokyo through a PR and social media campaign running under the #ChampionTheJourney hashtag which focuses on small and medium sized businesses by supporting entrepreneurial Team GB athletes who are also involved in an SME.
The partnership unveiling #ChampionTheJourney campaign ran across sponsor and rights owner social channels and digital sites.
GoDaddy is proud to be an official partner to @TeamGB. #GoDaddyUK #ChampionTheJourney pic.twitter.com/kZACDKJF2B
— GoDaddy United Kingdom (@GoDaddyUK) March 1, 2021
The campaign, which signed on as the British Olympic Association’s Official Domain Name, Website Builder and Web Hosting Partner in February (ahead of the rescheduled Games), marks the first phase of GoDaddy’s activation.
The launch creative is fronted by Olympic boxing medal hopeful and new GoDaddy ambassador Cheavon Clarke, who has teamed up with the web company to build a new website showcasing his own ‘Level Up Nation’ fashion brand.
To fuel his professional sporting career and prepare for life after the ring, Clarke’s clothing brand has thus far only existed on social media, but the tie-up sees the launch of a new site and digital purchasing platform where fans can buy the full collection of branded hoodies, t-shirts and other merchandise.
It will also host updates on Clarke’s community involvement.
GoDaddy is stepping into the ring with @TeamGB and Tokyo 2020 heavyweight boxing medal hopeful, Cheavon Clarke (@C4CHEV). And we’re proud to be helping him level up his online clothing business. Find out more here: https://t.co/xwpPGgGesS #GoDaddyUK #GoDaddyStories pic.twitter.com/lz2gwzb5XO
— GoDaddy United Kingdom (@GoDaddyUK) March 1, 2021
“I have always been entrepreneurial, from selling chocolate at school to now running my own clothing label,” said Clarke. “The Level Up mentality is to start and grow. Challenging yourself by being consistent and persistent even in hard times, knowing you’re doing your best to reach the next level. That message has never been more relevant and I’m pleased to be on this journey with GoDaddy – a brand that has the same philosophy. There are many parallels between running a business and boxing. Neither is a smooth ride. You have ups and downs, and it’s the attitude and the mindset you have when you’re down that counts – you can just lie there or you can Level Up and come back stronger. Persistence is everything.”
The BOA’s CEO Andy Anson added: “It is very exciting to partner with such a strong brand in a dynamic sector, and is a timely reminder of the power of Olympic sport and Team GB in this country. GoDaddy have great plans for the partnership and we look forward to bringing them to life in the lead-up to and during the Tokyo Olympic Games, starting with the launch of Cheavon’s ‘Level Up Nation’ website today.”
While Sakshi Anand, Managing Director, GoDaddy UK and Ireland, commented: “Ultimately, every athlete is a small business. Thousands of professional athletes compete each year without major corporate sponsorship and we want to help nurture their talent and give them all the tools and help to succeed online. At GoDaddy, we help people who try to do something extraordinary, and in today’s digital-first world, having a strong online presence is vital to every athlete and entrepreneur trying to grow their business. That’s why we’re proud to be an official Team GB partner, fuelling our athletes and entrepreneurs as they go for gold. GoDaddy wishes the entire team well as they complete their training for Tokyo 2020.”
Comment:
Previous GoDaddy UK sports linked work included its 2019 campaign fronted by former football manager Harry Redknapp which aimed to inspire British entrepreneurs.
Links:
GoDaddy UK
Team GB
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