Old El Paso activated its Team GB partnership and promoted its fajita meal kit through an athlete fronted UK cause campaign seeking to drive FareShare food donations to help UK families in need. To combat hunger in the UK during the current economic, cost of living crisis, the #FajitaFriYayChallenge is fronted by a strong… Continue reading Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity
Tag: British Olympic Association
Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
Team GB Online Video Mark ‘100 Days To Go’ Until 2022 Winter Olympics
On 27 October Team GB marked 100 days to go until the 2022 Winter Olympic Games in Beijing with an action-packed online video to build excitement and boost support ahead of the Games. Produced by LiveWire Sport and titled simply ‘Beijing 2022 | 100 Days To Go’ the spot was amplified across the team’s digital and… Continue reading Team GB Online Video Mark ‘100 Days To Go’ Until 2022 Winter Olympics
DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’
A new DFS ‘Ordinary People’ campaign leveraging its partnership with Team GB launched in mid-June which brought together two sides of the British spirit: honouring its athletes and celebrating the spirit of the whole country (to sell sofas). Developed by agency krow, the activation aims to drive home the message that the whole country… Continue reading DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’
GoDaddy’s Cheavon Clarke Led #ChampionTheJourney Campaign Leverages Team GB Tie-Up To Support SMEs
GoDaddy UK marked its Official Partnership with Team GB ahead of the Olympic Games in Tokyo through a PR and social media campaign running under the #ChampionTheJourney hashtag which focuses on small and medium sized businesses by supporting entrepreneurial Team GB athletes who are also involved in an SME. The partnership unveiling #ChampionTheJourney campaign… Continue reading GoDaddy’s Cheavon Clarke Led #ChampionTheJourney Campaign Leverages Team GB Tie-Up To Support SMEs
Team GB Official Peanut Butter Partner Whole Earth Foods Launches Integrated ‘Team Smooth/Team Crunchy’ Activation
To fire the marketing starting gun on its official partnership of Team GB sponsorship, food brand Whole Earth launched a multi-channel, digital-first campaign – backed by enhanced social media spend – pitting ‘Team Smooth’ against ‘Team Crunchy’ and backing the athlete #TheWholeWay. The campaign, created by PR agency Ecotone UK, is hubbed around the… Continue reading Team GB Official Peanut Butter Partner Whole Earth Foods Launches Integrated ‘Team Smooth/Team Crunchy’ Activation
Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics
The start of January saw the British Olympic Association launch a Team GB social campaign celebrating 125 years of British athletes competing at the Olympic Games. The campaign is led by a social video which adopts a ‘scrapbook style’ look back at the team’s history at the games – featuring some of the most… Continue reading Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics
BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
The ‘I Am Team GB’ initiative, launched in tandem by Team GB, the British Olympic Association (BOA) and Official Mobility Partner Toyota, culminated on Saturday 24 August with the Nation’s Biggest Sports Day: a day of sport and physical activity including over 400 events across the UK. The Nation's Biggest Sports Day kicks off tomorrow! It's… Continue reading BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Retailer Aldi launched its Team GB activation a week ahead of the Winter Olympics with work led by ambassadors and former UK Olympic legends Torvill and Dean and Eddie the Eagle Edwards. The objective behind bringing British snow and ice athlete icons to the fore is to ‘show how the spirit of the Winter… Continue reading Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Team GB primary sponsor Nissan UK’s #DoItForUs sees the car company have some fun with its Olympic/Paralympic team activation by spoofing British sports stars with over-the-top, absurd sponsorship requests. Before they left for Brazil, the prank saw Nissan bring a team of GB stars together and filmed them on hidden cameras as they attempted… Continue reading Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Samsung Extends ‘School Of…’ Campaign To Team GB Rio 2016 Activation
Following on from where Samsung’s ‘School of Rugby’ Rugby World Cup 2015 activation left off, Jack Whitehall returns to front the Korean conglomerate’s Olympic ‘School Of Rio’ campaign leveraging its rights as a partner of Team GB. The original campaign, developed for the 2015 Rugby World Cup (see case study) saw Whitehall tutored in… Continue reading Samsung Extends ‘School Of…’ Campaign To Team GB Rio 2016 Activation
