OKX, the second largest cryptocurrency exchange in the world, leveraged its sports partnerships – such as its sponsorship tie-ups with Manchester City FC and McLaren Racing – for a multi-million dollar global campaign called simply ‘What Is OKX?’ Aimed at expanding its global awareness and reach beyond Asia, the campaign – created by BBDO New York… Continue reading Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign
Tag: Snowboard
Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
