Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Tag: Alpine Skiing
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
