UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
Tag: Dreams
Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
With under 100 sleeps to go before 2020 Tokyo Paralympics, UK bed retailer Dreams launched a new campaign built around athlete bedtime routines and fronted by two new ParalympicGB ambassadors – Ali Jawad and Jordanne Whiley – which activated its partnership with team ParalympicGB ahead of the Games. The activation was based around Dreams… Continue reading Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
