An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tag: Home/Garden
The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Objective UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022. The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny
An interactive social campaign from Duracell leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup by inviting football fans to play ‘keepy uppy’ against the brand’s bunny mascot on TikTok while showing off their skills. Created in harness with agency Wunderman Thompson UK, Duracell’s social soccer game seeks to drive home a… Continue reading Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny
NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
NFL sponsor Tide sought to convince superstitious American football fans to finally wash their lucky jerseys in a TV and social media new season activation featuring Las Vegas Raiders wide receiver Davante Adams and several other grid iron stars. Created by agency Saatchi & Saatchi NY and helmed by Division 7 director Kris Belman, the campaign… Continue reading NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
A Big Game ‘Flip The Turf’ campaign from gardening, grass, seed and nursery brand Pennington’s sought to encourage football fans across America to sign a Change.org petition to replace the artificial turf which remains on 16 NFL franchise football fields with natural grass. The campaign, created with agency Droga5, initially set out to drive… Continue reading Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl
NFL partner Sleep Number’s first national Super Bowl campaign stars Pro Football Hall of Famer and legendary running back Eric Dickerson on an epic cross country run as he heads out on foot from New York to this years’ Super Bowl in Los Angeles’ SoFi Stadium. The activation, created by ad agency Griffin Archer… Continue reading NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl
Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating
In the final week of September, Bud Light – the official beer of the NFL – marked the new season by teaming up with Homesick to offer fans a ‘Tailgate Candle’ to recreate the scent of football and tailgating. To help fans gear up for football from home, this olfactory activation provides football fans… Continue reading NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating
NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
For the second consecutive year, US home refurbishment retailer Lowe’s teamed up with the NFL for its ‘Lowe’s Home Team’ activation and for the new 2021/22 season the brand is recruiting fans from everywhere across the country to join their new team. The activation, created by agency Deutsch LA, enlists help from NFL stars… Continue reading NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax
California based global manufacturer and marketer of consumer and professional products Clorox activated its NBA and WNBA partnerships as the regular season reaches a climax through an integrated campaign called ‘Making Game Time Safer’. Launched on 7 May, the multi-channel campaign was led by a hero commercial promoting how Clorox ensures both leagues maintain… Continue reading Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax
