Tag: Procter and Gamble

Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar

During the 24 October NFL game between the Chicago Bears and the New England Patriots, a Gillette marketing stunt saw the Gillette Stadium temporary rebranded the GilletteLabs Stadium for the league’s first live broadcast mixed-reality commercial promoting the P&G brand’s GilletteLabs line of heatable razors (which range from $150 to $170) and feature exfoliating bar… Continue reading Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar

NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys

NFL sponsor Tide sought to convince superstitious American football fans to finally wash their lucky jerseys in a TV and social media new season activation featuring Las Vegas Raiders wide receiver Davante Adams and several other grid iron stars.   Created by agency Saatchi & Saatchi NY and helmed by Division 7 director Kris Belman, the campaign… Continue reading NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys

P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing

Procter & Gamble (P&G) dropped its hero Winter Olympic spot on 4 February, as Beijing 2022 got underway, to spearhead an integrated global activation programme that works hard to keep host nation China as low profile as possible.   Trying to simultaneously leverage its IOC and IPC global partnerships and support Team USA whilst avoiding… Continue reading P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing

Old Spice Transforms Sofa Bound TV Viewer Into Cricket Star In ‘Smell Ready For Anything’ Campaign

November saw Old Spice roll out a campaign in India called ‘Smell Ready For Anything’ which promotes its deodorant range by morphing a young man watching cricket on television into a real-life cricket super star.   Conceptualised by agency Media Monks, the campaign spanned TV and digital and is spearheaded by a hero spot which… Continue reading Old Spice Transforms Sofa Bound TV Viewer Into Cricket Star In ‘Smell Ready For Anything’ Campaign

P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere

The first week of May saw P&G skincare brand and IOC sponsor SK-II extend its evolving Tokyo 2020 activation through multi-channel initiatives including a pop-up, mobile gamification and a virtual premiere of its ‘VS’ film series.   Continuing its ongoing Olympic and Paralympic work, SK-II opened its first mobile-centric pop-up shop in a mall in… Continue reading P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere

P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform

Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good.   Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform

Clean Jersey Swap – Tide & NFL

P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product and leveraged the US trend for washing clothes more often during the pandemic through a Peyton Manning fronted integrated NFL activation running through September 2020 and February 2021 which kept alive the post-game player jersey swap tradition after it was banned by the league’s special… Continue reading Clean Jersey Swap – Tide & NFL

P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem

The NFL’s official detergent brand Tide is keeping a valued post-game tradition alive – despite the pandemic – through a clean ‘Jersey Swap’ programme.   Ahead of its new season kick-off, back in July the NFL announced that opposing teams could not exchange jerseys after games due to related Covid-19 health risks.   The long sports… Continue reading P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem

NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign

Gillette unveiled the latest phase of its 2020 NFL activation with the 10 September anchor TV commercial featuring New York Giants all-pro running back Saquon Barkley.   Launched to leverage the opening game of the new season, the spot sees Barkley goe through his pre-game ritual and seeks to drive home a message about what… Continue reading NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign

Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’

Weeks ahead of the start of the 2019/20 NFL season, Head & Shoulders has launched a new campaign to debate whether it is offense or defense that wins games.   The campaign is fronted by a pair of P&G brand endorsers in the form of former defensive back Troy Polamalu and current quarterback Patrick Mahomes… Continue reading Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’

Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial

Pantene Malaysia launched the latest instalment of its WanitaBesi/Iron Lady marketing initiative on International Women’s Day with a new campaign called ‘Braids Of Strength’ which champions sport as a key ingredient for the next generation of strong women.   Developed in harness with creative agency Grey Group, the campaign showcases sport as a key ingredient… Continue reading Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial