A new Fitness First brand campaign, developed through VCCP Sydney, takes on the relatable challenge for so many athletes – motivation. The initiative is built around showcasing everyday vignettes in which people so often lose our fitness motivation and suggests that most of these scenarios can be solved by the mental and physical benefits… Continue reading Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
Tag: Fitness First
Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
Pantene Malaysia launched the latest instalment of its WanitaBesi/Iron Lady marketing initiative on International Women’s Day with a new campaign called ‘Braids Of Strength’ which champions sport as a key ingredient for the next generation of strong women. Developed in harness with creative agency Grey Group, the campaign showcases sport as a key ingredient… Continue reading Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Australian cricket legend Steve Waugh’s ‘Captain’s Ride’ cycling campaign for his foundation linked up with Fitness First on an innovative digital experience that enabled members of the health club to join the inaugural Captain’s Ride from the gym’s excercise bikes thorugh virtual reality headsets. The Steve Waugh Foundation’s ‘Captain’s Ride’ is a 920km bike… Continue reading Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
