Australian cricket legend Steve Waugh’s ‘Captain’s Ride’ cycling campaign for his foundation linked up with Fitness First on an innovative digital experience that enabled members of the health club to join the inaugural Captain’s Ride from the gym’s excercise bikes thorugh virtual reality headsets. The Steve Waugh Foundation’s ‘Captain’s Ride’ is a 920km bike… Continue reading Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Tag: Children’s Health
VW’s 24-Hr Support For Tremblant Ski Racers
VW Canada sponsors the gruelling Tremblant 24-hour ski marathon and as part of its activation it set up broadcast messages of support to ihe competitors to keep them motivated during the event. The Tremblant is not just a ski marathon, but also a charity fundraiser and a music festival. And while spectators and… Continue reading VW’s 24-Hr Support For Tremblant Ski Racers
