Based around the fact that physical activity and sports are beneficial to health, Reebok Sports Club in Spain has launched a new campaign which aims to drive home a message about the vital importance of regular sport to everyone’s health – especially in light of the Covid-19 pandemic. The campaign’s core messaging claim is… Continue reading F1’s Carlos Sainz & Son Fronts New Spanish Reebok Sports Club Campaign
Tag: Health Club
Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Australian cricket legend Steve Waugh’s ‘Captain’s Ride’ cycling campaign for his foundation linked up with Fitness First on an innovative digital experience that enabled members of the health club to join the inaugural Captain’s Ride from the gym’s excercise bikes thorugh virtual reality headsets. The Steve Waugh Foundation’s ‘Captain’s Ride’ is a 920km bike… Continue reading Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
