F1’s Carlos Sainz & Son Fronts New Spanish Reebok Sports Club Campaign

Based around the fact that physical activity and sports are beneficial to health, Reebok Sports Club in Spain has launched a new campaign which aims to drive home a message about the vital importance of regular sport to everyone’s health – especially in light of the Covid-19 pandemic.   The campaign’s core messaging claim is… Continue reading F1’s Carlos Sainz & Son Fronts New Spanish Reebok Sports Club Campaign

Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch

Casio teamed up with Scuderia Toro Rosso to promote the launch of the 2017 Edifice sport watch with an integrated campaign leveraging excitement around the start of the new F1 season and a spearhead ‘Time Trial Challenge’ spot starring team drivers testing their paddle board skills.   The new Edifice, which comes in two Scuderia… Continue reading Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch