Late October saw Coros Wearables’ in-house team work with LA-based creative and production company DOMO on an integrated campaign promoting the latest POD 2 device: the sports tech brand’s latest running sensor designed to be used in harness with a Coros watch to improve athletic performance data accuracy and provide insights into your running technique.… Continue reading Coros Wearables Seeks To Educate & Inspires Runners With POD 2 Problem/Solution Launch Campaign
Tag: Watch
Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
After a 20-year partnership with Roger Federer, Rolex leveraged its athlete ambassador alliance around the 20-time Grand Slam Champion’s retirement with a 30-second video tribute to his astonishing career which subtly mentioned the watch brand Federer so often promoted and wore by hailing its global brand ambassador’s ‘perpetual legacy’. The all-Swiss partnership, built on… Continue reading Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
Mind and Body Unite In Garmin’s Digital-First #DearBody Venu2 Launch Campaign
Garmin promoted the launch of its Venu 2 GPS smartwatch range through a late April campaign called #DearBody targeting those working to shake off Covid quarantine rust. The product launch campaign see Garmin seek to alleviate the mental and physical toll of the pandemic from the endless cycle of video conference calls to the… Continue reading Mind and Body Unite In Garmin’s Digital-First #DearBody Venu2 Launch Campaign
Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport
Territory: Australia / Global Agency: Leo Burnett, Sydney Objective: Samsung Australia learned that children with hearing loss have difficulty playing some team sports because they can’t hear the referee’s whistle and that this can lead to a feeling of exclusion. With 40% of Australians suffering from some form of… Continue reading Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport
Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Seiko leveraged its global tennis ambassador and the start of the 2019 Australian Open by building a ‘Novak Djokovic VR Experience’ in Melbourne. This virtual reality activation created an avatar of the player in what the brand described as a world-first virtual reality computer game which offered tennis fans a chance to try and… Continue reading Djokovic And Seiko Create VR Avatar Serve Return Experience To Leverage 2019 Australian Open
Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
Casio teamed up with Scuderia Toro Rosso to promote the launch of the 2017 Edifice sport watch with an integrated campaign leveraging excitement around the start of the new F1 season and a spearhead ‘Time Trial Challenge’ spot starring team drivers testing their paddle board skills. The new Edifice, which comes in two Scuderia… Continue reading Casio Activates Scuderia Toro Rosso Via ‘Time Trial (Paddle Board) Challenge’ For Edifice Launch
Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Launched to leverage the kick off of the 2017 RBS 6 Nations Championship, Tissot’s ‘Respect The Ref’ campaign highlights and supports the game’s referees and their role in ensuring the sport continues to champion the value of ‘mutual respect’ Tissot, which has a long-standing commitment to rugby and has the Official Timekeeper of the… Continue reading Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign
In Late May, ahead of Formula One’s Monaco Grand Prix flagship race, Casio activated its partnership with Red Bull Racing to launch its new Edifice with a limited edition race team watch and a campaign fronted by driver Mark Webber. To promote the new Edifice (EFR-520RB) range and the linked Red Bull limited edition,… Continue reading Red Bull Racing’s Mark Webber Fronts Casio Edifice Monaco Harbour Launch Campaign
