Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Tag: retirement
Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
After a 20-year partnership with Roger Federer, Rolex leveraged its athlete ambassador alliance around the 20-time Grand Slam Champion’s retirement with a 30-second video tribute to his astonishing career which subtly mentioned the watch brand Federer so often promoted and wore by hailing its global brand ambassador’s ‘perpetual legacy’. The all-Swiss partnership, built on… Continue reading Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
San Francisco Giants ‘Foghorn Salute’ Tribute To Retiring Manager Bruce Bochy
To pay tribute to longtime manager Bruce Bochy on his retirement, San Francisco Giants creative agency 215 McCann created a uniquely San Francisco ‘Foghorn Salute’ send off. Few things are more synonymous in the city than fog, even in July, and from the team’s bayside stadium Giants fans are familiar to the regular sounds… Continue reading San Francisco Giants ‘Foghorn Salute’ Tribute To Retiring Manager Bruce Bochy
Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
As Dwyane Wade plays the final game of his illustrious NBA career, the league’s official beer Budweiser celebrates his on-court success and pays tribute to his legacy of goodwill through an initiative called #ThisBudsFor3. Wade has been a role model and an inspiration to many through his multiple cause initiatives and ways of giving… Continue reading Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
From Sombre Salute Spots To Comic Ads, Sponsors Pay (Marketing) Tribute To Dale Earnhardt Jr
The two-time Daytona 500 winner also won Nascar’s ‘Most Popular Driver’ award 14-times – illustrating just how much he will be missed by fans, the rights-holder and sponsors. Little surprise then that so many US motor racing marketers are marking the retirement of legendary stock car racing driver and Nascar’s brightest star Dale Earnhardt… Continue reading From Sombre Salute Spots To Comic Ads, Sponsors Pay (Marketing) Tribute To Dale Earnhardt Jr
Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr
Beer brand Budweiser offers up an ambassador farewell ad for long-time endorsers and super star Nascar driver Dale Earnhardt Jr with a powerful three-minute spot in tribute to the legend. The moving film, developed in harness with VaynerMedia, is a branded send-off to the leading light of Nascar ahead of his retirement. The… Continue reading Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr
Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
On the eve of his final track race, Nike rolls out a tribute to athlete endorser Sir Mo Farah with a commercial focusing on the long distance runner’s smile and sweat. The film, called ‘Smile’, celebrates the sacrifice and resilient mindset behind his track career and his beaming smile. Despite the title, and… Continue reading Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot
‘Where one story ends, another begins’ is the introductory line to Volvo’s goodbye to the greatest Swedish footballer of all time – Zlatan Ibrahamovic. The Swedish auto outfit’s latest spot leveraging interest in the player and in Euro 2016 and promoting its new V90 model pays tribute to the national icon as he bows… Continue reading Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot
#MambaDay Shows Nike Knows How To Activate Ambassador Retirements
NBA superstar Kobe Bryant’s retirement marked not just the end of a legendary sports career, but also the end of a sports marketing era. And no brand knows how to activate around an elite endorser retirement quite like Nike, which ran a huge #MambaDay campaign around his final game. Nike understands that tribute… Continue reading #MambaDay Shows Nike Knows How To Activate Ambassador Retirements
Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
Swisse celebrates Leyton Hewitt’s final tilt at the Australian Open with a ‘Time To Reflect’ campaign that offers Australians an intimate, personal insight into the tennis player’s career. At the core of the Australian health brand’s campaign sit six 30-second spots – each looking at different aspects of Hewitt’s success (while also plugging specific… Continue reading Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
MasterCard Open Activity Led By #HatsOffToTom Watson Tribute
MasterCard’s multi-strand activation around The Open Championships is led by an integrated salute to golf legend and brand ambassador Tom Watson – winner of no less than five claret jugs. This #HatsOffToTom phase of the payments giant’s Open activity trumpets his legacy as the 2015 Open marks the iconic golfer’s retirement (and aims to… Continue reading MasterCard Open Activity Led By #HatsOffToTom Watson Tribute
