Despite the IAAF’s London 2017 World Championships breaking its all-time record for the number of tickets sold (705,000) and the high profile goodbyes to Farah and Bolt, plus the Gatlin boos, norovirus controversies and the success of Hero The Hedgehog, some sports marketers still fee the event, despite being hosted in the world’s highest profile… Continue reading London 2017 – IAAF World Athletics Championships > Activative’s Top Three Campaigns
Tag: World Athletics Championships
Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
On the eve of his final track race, Nike rolls out a tribute to athlete endorser Sir Mo Farah with a commercial focusing on the long distance runner’s smile and sweat. The film, called ‘Smile’, celebrates the sacrifice and resilient mindset behind his track career and his beaming smile. Despite the title, and… Continue reading Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the IAAF World Athletics Championships with a public projection-led video of the great man running the streets of London. To further tie the campaign to the… Continue reading Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new video featuring the world’s fastest man, who recently reiterated his twin Moscow objectives of winning medals and lowering his own world records, shows him preparing for… Continue reading Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
