March saw Virgin Media pen a partnership with the British Paralympic Association (BPA) and immediately activate around the 2018 Winter Games through a multi-phase campaign that began with a research-led inspirational strand and then followed up with a ‘Gold Luck’ video. The deal announcement was made just four days before the start of the 2018 Winter Parlaympic… Continue reading Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
Tag: TV Services
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the IAAF World Athletics Championships with a public projection-led video of the great man running the streets of London. To further tie the campaign to the… Continue reading Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
