Themed around the idea that ‘Greatness Is Rare’, a new brand platform by the Canadian Paralympic Association aims to generate support and boost viewing around the 2018 Paralympic Winter Games through a series of visually stunning spots. The campaign’s objective is not just to forge closer connections between Canadians’ love for winter sports and… Continue reading Canadian Paralympic Stars Face The (Frozen) Elements In #GreatnessIsRare PyeongChang 2018 Campaign
Tag: Winter Paralympics 2018
Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
March saw Virgin Media pen a partnership with the British Paralympic Association (BPA) and immediately activate around the 2018 Winter Games through a multi-phase campaign that began with a research-led inspirational strand and then followed up with a ‘Gold Luck’ video. The deal announcement was made just four days before the start of the 2018 Winter Parlaympic… Continue reading Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation
Canadian Olympic Committee partner Air Canada aims to take Olympic patriotism to new heights through a new campaign revolving around the ideals of inclusivity, diversity and cooperation. This Canadian values-led campaign, activating the airline’s Team Canada partnership rights, levarages the 2018 Winter Olympic and Paralympics. The creative, which sees Air Canada tap into… Continue reading Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation
