In mid January mobile telecommunications provider Vodafone marked its new status as the Official Connectivity Partner of the Wimbledon Championships and the All England Lawn Tennis & Croquet Club (AELTC) through an online, tennis-fuelled video built around its #FeelTheConnection platform. Deployed across the brand’s digital and social channels, the ‘Wimbledon #FeelTheConnection’ spot rolled out… Continue reading Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership
Tag: Communications
Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France
Team Sky is using its profile at the biggest cycling event of the season to raise awareness of the problems of plastic pollution and the dire health of the ocean to millions of people across Europe through its partnership with Sky Ocean Rescue. Part of Team Sky’s umbrella ‘Race to 2020’ campaign, the integrated… Continue reading Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France
Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
March saw Virgin Media pen a partnership with the British Paralympic Association (BPA) and immediately activate around the 2018 Winter Games through a multi-phase campaign that began with a research-led inspirational strand and then followed up with a ‘Gold Luck’ video. The deal announcement was made just four days before the start of the 2018 Winter Parlaympic… Continue reading Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
Olympic swimming legend Ian Thorpe is the face of Optus’ #FanUpAUS Olympic Games campaign. Thorpe stars alongside TV personality and journalist Lee Lin Chin and the Bondi Hipsters in a comic campaign activating the telco’s rights as an official sponsor of the Australian Olympic Team that encourages Aussies to show their support to Olympians… Continue reading Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
Twitter Uses World Series For TV-Led Integrated ‘Post Season Moments’ Campaign
Twitter is rolling out a baseball-themed integrated marketing campaign, led by US TV spots running during the World Series, which aim to showcase a new way to get the best of the Fall Classic via the microblog. The creative itself includes collated tweets from MLB’s Playoff games as seen from within Twitter’s new… Continue reading Twitter Uses World Series For TV-Led Integrated ‘Post Season Moments’ Campaign
BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video. The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
Orange’s Glastonbury Sound Charge T-Shirt
Continuing its heritage of providing innovative utilities and fun experiences at Glastonbury, 2011 sees the brand bring its customers a sound-powered T-Shirt that can recharge you phone while you watch bands perform. The noise-responsive shirt is equipped with several adaptor options enabling the festival going wearer to simply top-up the charge on their… Continue reading Orange’s Glastonbury Sound Charge T-Shirt
