New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup

Leveraging the launch of the new kit and the unveiling of the Proteas squad for the 2019 ICC World Cup,   Here’s your team South Africa! #ProteaFire #CWC19 pic.twitter.com/sAcso5pu1f — Cricket South Africa (@OfficialCSA) April 18, 2019   April saw New Balance team up with Cricket South Africa (CSA) on a campaign themed around ‘seizing… Continue reading New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup

Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work

Olympic swimming legend Ian Thorpe is the face of Optus’ #FanUpAUS Olympic Games campaign.   Thorpe stars alongside TV personality and journalist Lee Lin Chin and the Bondi Hipsters in a comic campaign activating the telco’s rights as an official sponsor of the Australian Olympic Team that encourages Aussies to show their support to Olympians… Continue reading Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work

Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral

Cricket South Africa (CSA)’s theme song for the ICC T20 World Cup, ‘I’m On Fire’, has gone viral partly driven by the song-and-dance skills of swashbuckling cricket superstar and front man AB de Villiers.   While other players also appear in the video, it is the big hitting de Villiers (one of the most destructive… Continue reading Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral

LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’

The second half of November saw the Lawn Tennis Association encourage UK tennis fans to ‘Back The Brits’ by sharing a social message of support for the Aegon GB David Cup Team and thus enter a competition to have their name on the player’s tracksuits for the tournament final.   The campaign, called ‘Write Your… Continue reading LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’