Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The Game’ campaign fronted by star midfielder Julia Grosso which sought to build support for the side during FIFA’s 2023 Women’s World Cup and reinforce the banking… Continue reading Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Tag: CSA
PR & Social Campaign trumpets Castore’s New Apparel Partnership With Cricket South Africa
At the end of September Cricket South Africa (CSA) and Castore launched a PR and social campaign to announce their new official apparel partnership for the next three years. We welcome Castore as our official apparel partner for the next three years. The agreement grants Castore exclusivity as the official apparel partner of Team… Continue reading PR & Social Campaign trumpets Castore’s New Apparel Partnership With Cricket South Africa
CSA & New Balance’s #WornAsOne Celebrates Diversity & Promotes New Proteas ODI Kit
Late October sees the launch of a joint Cricket South Africa (CSA) and New Balance initiative called #WornAsOne: a campaign that promotes the new One Day International (ODI) kit and which aims to celebrate the diversity of the team and the fans and to showcase the strength that this brings. Pushing the new Proteas… Continue reading CSA & New Balance’s #WornAsOne Celebrates Diversity & Promotes New Proteas ODI Kit
Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign
Audi activated its Proteas partnership by leveraging its Cricket South Africa (CSA) sponsorship to launch the new Q2 through a campaign titled #untaggable. The aim of this activation was to use Audi’s Proteas partnership to assist in effectively taking the umbrella Q2 #untaggable launch campaign to market in South Africa through a powerful local… Continue reading Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign
New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’. The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
Cricket South Africa (CSA)’s theme song for the ICC T20 World Cup, ‘I’m On Fire’, has gone viral partly driven by the song-and-dance skills of swashbuckling cricket superstar and front man AB de Villiers. While other players also appear in the video, it is the big hitting de Villiers (one of the most destructive… Continue reading Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
World Cancer Day, 4 February, is a global event aimed at uniting the world in the fight against cancer and this year Cricket South Africa (CSA) urged its commercial partners, broadcasters and opponenets to join the team’s campaign against the disease for the Pink One Day International against England. Held at Johannesburg’s Wanderer’s Stadium… Continue reading CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
