Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’

To coincide with the start of the 2020 IPL, Make My Trip teamed up with the Royal Challengers Bangalore for a new campaign promoting its getaway daily deals on its app.   Themed around the fact that, due to the pandemic, this year’s tournament is not being played in India but in a bubble in… Continue reading Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’

New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas

August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’.   The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas