A new #TrainingDay initiative from New Balance, extending its ongoing ‘Feel the Fire’ activation as kit supplier to the South African national cricket team, offers youngsters a unique, immersive Proteas training day experience. The brief for agency Levergy on this specific strand of the sponsorship activation was to bring to life New Balance’s ‘Always… Continue reading New Balance Activates SA Cricket Partnership With #FeelTheFire Training Day’ Immersive Experience
Tag: #FeelTheFire
New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’. The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
