In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t Make This Stuff Up’. Created by agency 72andSunny (New York) and produced by Biscuit Filmworks, this US kick-off campaign is based on the conspiracy theorist… Continue reading NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign
Tag: Players
Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’. The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
In April, Astral-owned glue brand Bondtite leveraged its sponsorship of the Lucknow Super Giants during the IPL 2023 through an activation fronted by players Deepak Hooda, Nicholas Pooran and KL Rahul The campaign, conceptualised by agency The Womb, was spearheaded by a hero commercial starring Hooda, Pooran and Rahul as a trio of avatars.… Continue reading Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman. The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch. The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
NFL Players’ Message To League, Owners & Fans Leads To Rights Owner ‘Mea Cupla’ U-Turn Video
The NFL’s complete U-Turn last week culminated in a video featuring Commissioner Roger Goodell admitting that the league had been wrong for opposing players’ peaceful protests against police violence, We, the NFL, condemn racism and the systematic oppression of Black People. We, the NFL, admit we were wrong for not listening to NFL players earlier… Continue reading NFL Players’ Message To League, Owners & Fans Leads To Rights Owner ‘Mea Cupla’ U-Turn Video
Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
In recent days organisations across the sporting landscape – from sportswear brands and sponsors, to governing bodies, leagues, teams and players – have posted social content supporting the protests and taking a stand on racial injustice and police violence on a scale never seen before. Back in 2016 during Trump’s divisive election campaign most… Continue reading Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash
As the European soccer season moves towards its crucial stages, Mid March saw Chelsea Football Club sponsor Carabao launch a player-led GIF series fronted by stars Eden Hazard, Willian and Marcos Alonso. The energy drink’s exclusive GIF series, which was devised by W Communications, was rolled out ahead of Chelsea’s UEFA Champions’ League clash… Continue reading Chelsea FC Sponsor Carabao Launches Player GIF Series Ahead Of Barca UCL Clash
Man Utd Ties-Up With 20th Century Fox For ‘Manners Maketh Man Utd’ Kingsman Movie Sequel Player Promo
Manchester United and 20th Century Fox have further leveraged their sports/entertainment alliance in the form of a player-fronted partnership promotion for the Kingsman sequel ‘The Golden Circle’. The English Premier League football club and film studio/distributor have teamed up for a short video to drive buzz around the new film. The spot stars… Continue reading Man Utd Ties-Up With 20th Century Fox For ‘Manners Maketh Man Utd’ Kingsman Movie Sequel Player Promo
MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
The Rugby Players Association (RPA) has launched ‘Lift the Weight’ – a new rugby-led cause campaign that aims to remove stigma surrounding mental health issues and signpost support to those that need it. The campaign objective is to drive awareness that one in four people in the UK will be affected by mental illness… Continue reading Rugby Players Ass. Uses 6 Nations To Launch New #LiftTheWeight Web & Film-Led Cause Campaign
Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews. The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
