Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign

Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, We Love It!’.   Rolling out across the UK in June and July and built around its ambassador alliances with former and current England Football stars,… Continue reading Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign

England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign

Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch.   The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign