England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign

Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch.   The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign

Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans

The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD.   The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans

Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

On 13 August Barclays launched an integrated UK campaign celebrating the 20th anniversary of association with British football.   Titled ‘20 Years Committed to Football’ and created by agency Iris, the marketing push marks 20 years of backing the Premier League as well as its title sponsorship of Barclays FA Women’s Super League and its… Continue reading Barclays Celebrates ‘20 Years Committed To Football’ Via James Sibling Centered Campaign

Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents

Three UK united two of its leading partnerships – its front of shirt deal with Chelsea FC and its sponsorship of Channel 4’s Gogglebox – with a player-fronted ident series to promote the return of a new series of Celebrity Gogglebox.   The initiative, which combines its leading sports and media tie-ups, rolled out at… Continue reading Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents