Expedia, Liverpool Football Club’s (LFC) official travel partner, rolled out a new three-part content series called ‘Finding Liverpool’ which takes a close-up, personal look at the club’s global family and its impact across the world. Working with creative agency Anomaly London and production company Somesuch, Expedia’s video series – the first episode of which dropped… Continue reading Liverpool FC Travel Partner Expedia Launches ‘Finding Liverpool’ Global Fan Video Series
Tag: Trent Alexander-Arnold
Under Armour Uses ChatGPT & Player Ambassadors To Write ‘The Ultimate Team Talk’
Under Armour leveraged artificial intelligence (AI) and human insights to take the classic pre-game hype speech to the next level for a global brand campaign called ‘The Ultimate Team Talk’ which blended new tech with insights from elite soccer stars like Trent Alexander-Arnold and Antonio Rüdiger. According to the advertiser, the script was crafted… Continue reading Under Armour Uses ChatGPT & Player Ambassadors To Write ‘The Ultimate Team Talk’
England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch. The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’ The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Red Bull Launches ‘Trent Vision’ Documentary With Ambassador Trent Alexander-Arnold
A week ahead of the start of UEFA Euro 2020, Red Bull leveraged spiking interest in the tournament through its endorser tie-up with England and Liverpool full back Trent Alexander-Arnold via a feature-length documentary titled ‘Trent Vision’ linked to a limited edition can promotion and a training-inspired gaming strand. Over the last six months… Continue reading Red Bull Launches ‘Trent Vision’ Documentary With Ambassador Trent Alexander-Arnold
New Kinetica ‘It’s What You Don’t See’ Spot Unveils Trent Alexander-Arnold As New Brand Ambassador
Sports Nutrition brand Kinetica unveiled the latest addition to #TeamKinetica through an energetic late November spot staring England and Liverpool full back and new brand ambassador Trent Alexander-Arnold. The brand seeks to partner with product-relevant partners who will inspire its customers and their latest endorser seems a smart fit as in the last year… Continue reading New Kinetica ‘It’s What You Don’t See’ Spot Unveils Trent Alexander-Arnold As New Brand Ambassador
Under Armour & JD Sports Team Up For Alexander-Arnold ‘Homegrown Champion’ Campaign
Under Armour and JD Sports teamed up in mid September to capitalising on athlete ambassador Trent Alexander-Arnold new status as Premier League winner to leverage the start of the new Premier League season with a campaign called ‘Homegrown Champion’. The multi-touchpoint campaign sets out to make Alexander-Arnold look iconic and statuesque to position Under… Continue reading Under Armour & JD Sports Team Up For Alexander-Arnold ‘Homegrown Champion’ Campaign
Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
23 July saw EA Sports launch a spot teasing the release of its flagship FIFA 21 football game fronted by former France and Manchester United forward Eric Cantona. Timed to coincide with the climax of the main European league seasons, the online film mixes gameplay with footage of housebound players. It was created… Continue reading Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
Under Armour & Trent Alexander-Arnold > The Only Way Is Through
Launched on 25 June, just hours after Liverpool FC clinched the Premier League – the club’s first domestic league title in 30 years – Under Armour leveraged its athlete ambassador tie-up with the team’s young fullback Trent Alexander-Arnold with a celebratory online spot celebrating the local star as “just a normal lad from Liverpool whose… Continue reading Under Armour & Trent Alexander-Arnold > The Only Way Is Through
