Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Tag: Micah Richards
Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
At the start of the 2022/23 season, the Premier League launched a 90-second brand film thanking fans and the football community and highlighting football’s social contribution. Leveraging the new (early) season kick-off and running in cinemas, on television, online and in print, the spot offers a tribute to 30 years of stories, thrilling football,… Continue reading Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
SkyBet Promotes ‘Start of Season Hub’ & Drives App Downloads Via Integrated Campaign & Online Debates
SkyBet, the UK media brand’s gaming offshoot, began to build buzz and excitement ahead of the 2022/23 football season by tapping into the hopes and dreams of football fans across the UK with the launch campaign promoting its ‘Start of Season Hub’ on its website and on its app. The new hub offers supporters… Continue reading SkyBet Promotes ‘Start of Season Hub’ & Drives App Downloads Via Integrated Campaign & Online Debates
Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
Timed to leverage the restart of the UEFA Champions League, Manchester City technology partner Cisco launched a new campaign, titled ‘Blue Moon’, to promote its sub-brand Webex which revolved around City fans around the world singing the club’s famous anthem. Appropriately, the campaign was produced via Webex technology and launched in late July to… Continue reading Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
