Paddy Power continued its reputation as a controversial and irreverent sports marketers with a comic campaign focused on the battle for the Premier League (EPL) title based on the idea that Arsenal FC fans – represented by several club legends – would prefer Manchester City FC and not Arsenal not to win their first league… Continue reading Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan
Tag: EPL
Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series
Blending the twin passions of football and music, Budweiser and the [English] Premier League (EPL) teamed up with Copa 90 Studios to launch a new TV series titled ‘Behind The Game’. Hosted by former England and Arsenal striker Ian Wright and featuring famous footballers and pop stars, celebrities from the worlds of sport and… Continue reading Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series
Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
At the start of the 2022/23 season, the Premier League launched a 90-second brand film thanking fans and the football community and highlighting football’s social contribution. Leveraging the new (early) season kick-off and running in cinemas, on television, online and in print, the spot offers a tribute to 30 years of stories, thrilling football,… Continue reading Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
The Premier League teamed up with sportswear branding and labelling manufacturer Avery Dennison to launch the specially-designed EPL shirt for its new Hall of Fame. The Hall of Fame was unveiled in the second half of April with the induction of its first two members – Thierry Henry and Alan Shearer – who paired… Continue reading English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola promoted its Zero Sugar product through a new strand of its new ‘Home End’ Premier League Season activation built around a series of social spots starring player ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprising deserving fans by turning up on their doorsteps out of the blue with a special ‘Watch From Home’… Continue reading Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign
Bookie Paddy Power teamed up with Scottish Premiership team Motherwell FC and charity Missing People on an initiative to raise awareness of missing children which saw a stand at the club’s Fir Park ground filled with rows of blank silhouettes of absent people/supporters. The initiative is promoted through PR and with content running across… Continue reading Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign
New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
The latest multi-market ‘Made Of Black’ Guinness campaign in Africa tells the stories of four inspirational individuals who demonstrate unexpected character and commitment within the world of football. Connected to the umbrella Guinness ‘Made of More’ platform, the campaign promotes Guinness’ sponsorship of the sub-Saharan Africa television network DSTV’s coverage of English Premier League football. The… Continue reading New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team
Optus has launched a new digital platform called ‘Fancestry’ to help Australian football fans discover their football heritage and which English Premier League side they were born to support. (And to boost awareness and trial of the broadcaster’s exclusive EPL offering.) The idea is based on the insight that that while most Australians… Continue reading Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team
Blues Sign Red As Angry Birds Studio Rovio Signs Everton FC Shirt Sleeve Sponsorship
Everton Football Club teamed up with Angry Birds studio Rovio for a multi-year sleeve sponsorship that sees the Angry Birds logo appear on the shoulder of the team shirts and both parties push partnership content. The English Premier League club (founded in 1878) and the Finnish mobile gaming giant debuted the sleeve partnership on… Continue reading Blues Sign Red As Angry Birds Studio Rovio Signs Everton FC Shirt Sleeve Sponsorship
Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
A new Optus campaign led by Idris Elba and Vinnie Jones celebrates the launch of its (new and exclusive) English Premier League platform Rolling out through the summer prior to the 2016/17 season’s 13 August kick off the campaign opens with the lines: ‘It’s shouted. Whispered. Heard on the terraces. It’s the reason we… Continue reading Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
The marketing juggernaut accompanying the new football season dominates late summer sports marketing with blockbuster broadcaster promos, sportswear partner kit launches, pre-season tour sponsor spots, drinks brand battles and a slew of team sponsor activation. In the UK the TV rightsholder fight pits Sky Sports’ ‘Greatest Moments’, against BT’s ‘House Party’ and Virgin Media’s… Continue reading Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
Manchester United present (Rooney, di Maria and Carrick) and past (Yorke and Cole) front a new TV spot, called ‘Contagiously’, for drinks sponsor Aperol Spritz. This is the club’s official drinks partner’s first TV commercial leveraging its Manchester United sponsorship rights. The narrative opens with Wayne Rooney, Angel di Maria and Michael Carrick seemingly taking… Continue reading Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
