Skin protection brand LifeJacket and charity Melanoma UK leveraged spiking soccer interest around Qatar 2022 by partnering on a campaign called ‘Fan Paint’ to drive awareness of skyrocketing skin cancer rates in men. ‘Fan Paint’ – which is supported by ambassador, skin cancer survivor and former England and Arsenal FC footballer Paul Merson –… Continue reading Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Tag: Wayne Rooney
EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
To promote the release of FIFA 22, EA Sports rolled out a global campaign called ‘HyperMotion’ asking questions about ‘what makes us human’ and featuring a strong team of football ambassadors led by Paris Saint-Germain superstar and the game’s cover player (for the second year running) Kylian Mbappé, long-time endorsers David Beckham and Zinédine Zidane, plus… Continue reading EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Mid February sees the launch of the latest film-focused partnership between Manchester United and 20th Century Fox promoting Marvel’s latest movie ‘Logan’ A reworked version of the film’s flagship trailer sees the football club liken its all-time top scorer Wayne Rooney to the Marvel hero Wolverine. The spot draws parallels between the England and the… Continue reading Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Nike’s Multi-Endorser ‘Find Your Fast’ Speed Spot Links To Participatory Fasest Mile Challenge
Less of an ad campaign, more of an exploration of the concept of ‘speed’, Nike’s summer ‘Find Your Fast’ spot ‘spearheads a new multi-endorser, multi-sport campaign for the Air Zoom Elite 8 shoe. The 60-second ‘Find Your Fast’ spot—created by agency Must Be Something and directed Neal Brennan features no less than 13 star Nike endorsers… Continue reading Nike’s Multi-Endorser ‘Find Your Fast’ Speed Spot Links To Participatory Fasest Mile Challenge
Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
Manchester United present (Rooney, di Maria and Carrick) and past (Yorke and Cole) front a new TV spot, called ‘Contagiously’, for drinks sponsor Aperol Spritz. This is the club’s official drinks partner’s first TV commercial leveraging its Manchester United sponsorship rights. The narrative opens with Wayne Rooney, Angel di Maria and Michael Carrick seemingly taking… Continue reading Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot
Chevy’s Man Utd Mascots In New Season #PlayFor Work
Chevrolet continues to evolve its Manchester United led #PlayFor global football initiative around the world with a new joint mascot experience and online film initiative that connects the kids playing in the streets of Shanghai and on the playgrounds of Johannesburg to Wayne Rooney playing at Old Trafford. Built on the insight that kids… Continue reading Chevy’s Man Utd Mascots In New Season #PlayFor Work
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout. The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch
