Primary partner Martini teams up with Airbnb to offer a unique overnight stay in the Williams Martini Racing pit garage at the Silverstone F1 track ahead of the British Grand Prix on 15 July. Williams Racing and its title sponsor Martini ran a once-in-a-lifetime-experience for a fan and their guest to spend the night… Continue reading Martini & Airbnb Offer Fans A Unique Williams Racing F1 Pit Garage Overnight Experience
Tag: Alliance
PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’. Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Mid February sees the launch of the latest film-focused partnership between Manchester United and 20th Century Fox promoting Marvel’s latest movie ‘Logan’ A reworked version of the film’s flagship trailer sees the football club liken its all-time top scorer Wayne Rooney to the Marvel hero Wolverine. The spot draws parallels between the England and the… Continue reading Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Budweiser and Uber partner up for a UK responsible drinking Christmas campaign that aims to get partygoers home safely with free rides throughout December and to encourage people to pre-plan their trips home over the festive season. The alliance sees the beer brand and the tech transport giant also team up with the Department… Continue reading Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Tate & Minecraft Build Game Virtual Art Collaboration
Who hasn’t dreamed of stepping inside a painting and exploring its world? A new art/gaming alliance will now make that dream possible. In an unlikely creatively partnership between the UK’s Tate Gallery and the construction game Minecraft has resulted in ‘Tate Worlds: Art Re-imagined For Minecraft’ – a set of Minecraft ‘maps’ that… Continue reading Tate & Minecraft Build Game Virtual Art Collaboration
Nokia & La Blogotheque Link On New Lumia Live Sessions
Nokia and La Blogotheque, a trendsetting group of bloggers and videographers famous for kick-starting musical careers around the world, careers, have linked to showcase new British music talent through a series of free, bespoke gigs in intimate and unique locations – Lumia Live Sessions The idea is simple, the Lumia Live Sessions aim to… Continue reading Nokia & La Blogotheque Link On New Lumia Live Sessions
Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Cadbury’s every innovative London 2012 sponsorship activation clocked up another first this week when it became the first brand (alongside Pepsi Max) to air a Shazam-enabled advert on the UK TV. Running during Simon Cowell’s ‘Britain’s Got Talent’ final on Saturday evening (12 May), the official Olympic treat sponsor and the Pepsi brand… Continue reading Cadbury’s Shazam London 2012 Audio Tagging TVC 1st
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Ronson Leads Coke’s 2012 Move To the Beat Campaign
On 16 February, at a press launch in East London beneath the shadow of the Olympic Stadium, IOC TOP programme partner Coca-Cola unveiled its global London 2012 marketing campaign – ‘Move To The Beat’. The initiative’s spearhead is a Coca-Cola music release, Anywhere In The World, a track by GRAMMY award winning producer… Continue reading Ronson Leads Coke’s 2012 Move To the Beat Campaign
Man City Embed EA Deep Into Club’s Culture And Its Economics
“Sponsorship in its traditional form is dead,” so says Manchester City FC’s head of partnerships Luis Vicente. “You have to come up with something that is an embedded, engaging experience with your partners. Brands should be talking about strategic partnerships, rather than sponsorship.” City, it seems, is a brand ‘doing’ as well as… Continue reading Man City Embed EA Deep Into Club’s Culture And Its Economics
Dulux & UNICEF Partner On ‘Own A Colour’ Project
An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer Willie Nelson on its ‘Back To The Start’ campaign. Chipotle pioneered the use of organic, locally grown ingredients in the fast food sector and is… Continue reading Chipotle/Willie Nelson Link On Sustainable Fast Food
