Fans of Adam Sandler’s 1996 sports comedy film ‘Happy Gilmore’ will know that (fictional) golf legend Derick ‘Chubbs’ Peterson’s peak playing days are behind him thanks to an alligator biting off his hand, but the Carl Weathers character continues to offer his golfing expertise in a comic February campaign for PGA TOUR Superstore. Created in… Continue reading Derick ‘Chubbs’ Peterson Helps Golfers Find A Happy Place In PGA TOUR Superstore Campaign
Tag: Golf Channel
NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
The season NBC/GOLF Channel has been running split-screen commercials in an advertising format the broadcaster calls ‘Playing Through’. Essentially, by moving to a split screen, the commercials run simultaneously with continued golf coverage so fans continue to watch the players and the spots while TV commercials air in a second on-screen box. The… Continue reading NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
To push its Document Cloud, Adobe debuted an inventive, experiential television commercial during The PGA Tour’s AT&T Pebble Beach Pro-Am on the Golf Channel – the first ever native integration to use the green of a golf course. The initiative saw the ‘PDF Like A Boss’ logo appear between tournament play. Following the… Continue reading Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’. Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
