NTT DATA, an Official Patron and IT Provider, leveraged The 150th Open at St Andrews via a suite of data led technology offerings to enhance the fan experience spearheaded by a new viewing experience based around an Old Course digital twin-supported initiative called ‘ShotView’ which enables fans to monitor every shot/player/hole/round in real-time via a… Continue reading R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
Tag: The Open
R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years
With The Open cancelled this summer, The R&A has teamed up with partner patrons HSBC and NTT DATA on a virtual tournament called ‘The Open For The Ages’ which will see the best golfers of the last 50 years battle it out for the Claret Jug at the home of golf. Objective: … Continue reading R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years
NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
The season NBC/GOLF Channel has been running split-screen commercials in an advertising format the broadcaster calls ‘Playing Through’. Essentially, by moving to a split screen, the commercials run simultaneously with continued golf coverage so fans continue to watch the players and the spots while TV commercials air in a second on-screen box. The… Continue reading NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Paddy Power celebrated The Open’s return to the bookie’s native Ireland by marking f Tiger Woods arrival with a cheeky campaign revolving around the fact that it is 10 years since the worst drive of his life. The campaign, led by online video and outdoor billboards, references the US golfing titan’s journey from rags… Continue reading Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Mastercard Creates Multi-Strand #ArnieWould Tribute To Activate R&A Partnership At The Open
Mastercard leveraged its rights at The Open 2017 by creating an emotional campaign – #ArnieWould – as both a memorial to the legendary Arnold Palmer. The initiative, developed in harness with agency Octagon, leveraged his status as a sports icon, a gentleman and drew upon his example as an inspiration from ‘A life well… Continue reading Mastercard Creates Multi-Strand #ArnieWould Tribute To Activate R&A Partnership At The Open
‘Countdown To The Open’ Launches Mercedes-Benz Branded Golf Video Series
German car giant Mercedes-Benz set the stage as an official patron of The Open with the launch of a new film to build excited around the 2015 tournament as it returns to the home of golf at St Andrews. ‘Countdown to The Open’ showcases stunning Scottish scenery, explores the contours of the Old Course,… Continue reading ‘Countdown To The Open’ Launches Mercedes-Benz Branded Golf Video Series
HSBC & R&A Partner On ‘Golf Roots’ Youth Programme
In July 2011 The Open title sponsor HSBC unveiled its youngster targeted ‘Golf Roots’ programme in tandem with The R&A. Expanding its relationship with the sport’s guardian body, the scheme is the bank’s take on the umbrella ‘Grow Golf’ fund, a foundation that is also backed by The European Tour, the Ryder Cup Committee and… Continue reading HSBC & R&A Partner On ‘Golf Roots’ Youth Programme
Swing With Nikon Photo Experience At The Open
The imaging brand will host an experiential area, The Nikon Photo Experience, at this year’s Open offering fans the chance to have their own golf swing analysed by a PGA golf coach using the COOLPIX P300. The COOLPIX camera features full HD movie mode, which is used to help ticket holders improve their game. The… Continue reading Swing With Nikon Photo Experience At The Open
HSBC Open Golf Zone: Road Hole Bunker Replica & More
In its first year Patron of The Open, official banking partner HSBC’s ‘at event’ activation focuses on the HSBC Open Championship Golf Zone – an interactive, free experience space based on entertainment, information and utilities. Located in the ‘Tented Village’ at Royal St Georges Golf Club, and running from 10 to 17 July 2011,… Continue reading HSBC Open Golf Zone: Road Hole Bunker Replica & More
