The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a fresh festival style, entertainment focused fan experience for the 2023 AIG Women’s Open. The digital-first marketing burst, which saw the tournament organisers and The R&A rights owners team up… Continue reading AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
Tag: The R&A
Mastercard Creates Multi-Strand #ArnieWould Tribute To Activate R&A Partnership At The Open
Mastercard leveraged its rights at The Open 2017 by creating an emotional campaign – #ArnieWould – as both a memorial to the legendary Arnold Palmer. The initiative, developed in harness with agency Octagon, leveraged his status as a sports icon, a gentleman and drew upon his example as an inspiration from ‘A life well… Continue reading Mastercard Creates Multi-Strand #ArnieWould Tribute To Activate R&A Partnership At The Open
