Tag: Payments Partner

Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven

Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven

FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup

June saw Visa roll out a statistics-led integrated campaign called ‘Behind Every Number’ running primarily across Australia and New Zealand celebrating its 20-year support of women in sports and fifth consecutive sponsorship of FIFA’s 2023 Women’s World Cup.   Developed in harness with creative agency Saatchi & Saatchi and Starcom, the global digital payments partner’s… Continue reading FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup

Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’

Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself.   ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’

Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary

Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’.   Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary

Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business

On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’.   The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business

American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022

American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises.   Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022

American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game

American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’.   Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game

Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks

In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand.   Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks

Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation

A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme.   The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation

Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)

Mastercard encouraged football fans to celebrate the return of UEFA Champions League in early August by creating the world’s biggest digital wave with a TikTok led activation called #PricelessWave.   On Monday 10 August, Mastercard set out to break a world record with the largest digital celebration ‘wave’ ever on social media: an initiative conceived and… Continue reading Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)

The R&A, WGT By Topgolf & Mastercard Team Up To Launch Inaugural ‘The e-Open’

Timed to coincide with the weekend of the cancelled 2020 Open, The R&A has launched its inaugural ‘The e-Open Tournament Presented By Mastercard’ for online gamers.   The virtual 18-hole stroke play tournament takes place on a virtual version of the iconic Royal St George’s (the course which was to host this year’s Open), as… Continue reading The R&A, WGT By Topgolf & Mastercard Team Up To Launch Inaugural ‘The e-Open’