Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Tag: Charity Partnership
BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush
On 7 November UK brewer BrewDog launched a bold stance against Qatar 2022 with an aggressive, controversial ambush marketing campaign called ‘Proud Anti-Sponsor Of The World F*Cup’. Built primarily around a London-based OOH strand backed by digital and social media support, plus a PR push, the campaign was created by Saatchi & Saatchi UK.… Continue reading BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush
Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
On 5 August Foot Locker Europe launched a multi-channel campaigned called ‘Back To School’ which also promotes its grant-giving partnership with the organisation Creative Debuts. The Creative Debuts’ partnership sees Foot Locker offer a total of €15,000-worth of financial grants to young creators living in Europe to help them kickstart their careers. Created… Continue reading Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership
On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around mental health. The initiative, which is linked to Puma’s recent return to the running category, sees the pair set out to both raise funds and… Continue reading Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership
ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body. Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active. Working with agency FCB Inferno, the latest work promotes new platform tools The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Exploiting the NFL’s new rules allowing in-game broadcast liquor advertising at the very first opportunity, whiskey brand Crown Royal bought the first slot in the first commercial break of the 7 September season opener between the Kansas City Chiefs and the Super Bowl champion New England Patriots. The Diageo-owned spirits brand ran a 30-second… Continue reading Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
World Cancer Day, 4 February, is a global event aimed at uniting the world in the fight against cancer and this year Cricket South Africa (CSA) urged its commercial partners, broadcasters and opponenets to join the team’s campaign against the disease for the Pink One Day International against England. Held at Johannesburg’s Wanderer’s Stadium… Continue reading CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
In a serious and brave CSR move, Ireland Rugby’s principal partner and shirt sponsor is leveraging its rights around the 2016 RBS 6 Nations tournament by giving homeless charity Focus Ireland a €1million marketing campaign called ‘Let’s All Tackle Homelessness’. The mobile telecoms business aims to ‘harness the goodwill, enthusiasm and passion of rugby… Continue reading 3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’
