On 7 November UK brewer BrewDog launched a bold stance against Qatar 2022 with an aggressive, controversial ambush marketing campaign called ‘Proud Anti-Sponsor Of The World F*Cup’. Built primarily around a London-based OOH strand backed by digital and social media support, plus a PR push, the campaign was created by Saatchi & Saatchi UK.… Continue reading BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush
Tag: Sales Drive
Powerade S Africa ‘Train Like An Olympian’ Competition
In South Africa, Powerade has launched its “Train Like an Olympian” campaign to activate the energy drink’s sponsorship rights for London 2012. The initiative offers six South Africans athletes the opportunity to join other global winners at the Powerade Sports Academy during The Olympics in London. As the official sports drink of the… Continue reading Powerade S Africa ‘Train Like An Olympian’ Competition
